iPhone 17 Launch Event: Features, Price, and First Look
Apple has once again extended its lineup with the iPhone 17 Launch Event, unveiling its most anticipated smartphone series, the iPhone 17 series. With the most important improvements in design, display, performance, and camera, the iPhone 17 marks a new era for Apple fans.
From the Ultra Limic iPhone 17 Air to the powerful iPhone 17 Pro Max, there is something for everyone at Apple. Let’s take a look at everything announced at the iPhone 17 launch event, including features, price, and the first look at the future model.
iPhone 17 Launch Event Highlights
Apple hosted its September 2025 iPhone 17 launch event at Apple Park, California. As expected, the event featured CEO Tim Cook unveiling the all-new iPhone 17 series. The focus this year was on sleek design, enhanced AI capabilities, and next-gen connectivity. The event also teased plans for Apple AI and gave updates on other products like the Apple Watch Series 11 and iOS 19.
iPhone 17 Series Overview
The iPhone 17 series includes four models:
- iPhone 17 (Standard)
- iPhone 17 Air (Slim & Light)
- iPhone 17 Pro
- iPhone 17 Pro Max
Each model has a unique identity, but all share Apple’s signature smooth interface, top-tier build quality, and advanced camera tech.mm.
Key Features of iPhone 17 Series
1. Refreshed Design and New Sizes
Apple has redesigned the iPhone 17 models with a more slim and lightweight body. The biggest design change is the new iPhone 17 Air, which is just 5.5mm thin and weighs only 145g making it the lightest iPhone ever.
2. Stunning ProMotion Displays
All iPhone 17 models now feature ProMotion 120Hz refresh rate displays, ensuring smooth scrolling and improved visual performance. The display sizes are:
- iPhone 17 – 6.3-inch
- iPhone 17 Air – 6.6-inch
- iPhone 17 Pro – 6.3-inch
- iPhone 17 Pro Max – 6.9-inch
3. Powerful A19 and A19 Pro Chips
Performance gets a huge boost with the introduction of Apple’s A19 chip in the iPhone 17 and 17 Air, while the Pro and Pro Max models come with the A19 Pro chip built on a 3nm architecture. With up to 12GB RAM in Pro variants, multitasking, gaming, and AI features are smoother than ever before.
4. Improved Camera System
Camera lovers will appreciate the upgrades:
- iPhone 17 & 17 Air: Single 48MP rear camera + 24MP front camera
- iPhone 17 Pro & Pro Max: Triple 48MP setup (wide + ultra-wide + telephoto)
The Pro Max supports 8K video recording and advanced low-light photography.
5. Battery and Charging
Apple has introduced silicon-anode batteries that offer better capacity in a thinner frame. iPhone 17 Air packs a 2800mAh battery while Pro models go up to 4500mAh. All models support 35W fast charging, USB-C, and wireless MagSafe compatibility.
6. Connectivity and AI
The iPhone 17 lineup introduces Apple’s first in-house 5G modem and Wi-Fi 7 support. AI features like Smart Suggestions, Pro Mode photo editing, and voice personalization have also been improved.
iPhone 17 Price List (Global and Pakistan Estimates)
| Model | US Price (Starting) | Estimated Price in Pakistan |
| iPhone 17 | $799 | Rs. 350,000+ |
| iPhone 17 Air | $899 | Rs. 395,000+ |
| iPhone 17 Pro | $999 | Rs. 450,000+ |
| iPhone 17 Pro Max | $1,199 | Rs. 570,000+ |
First Look: What Stands Out?
- iPhone 17 Air steals the show with its paper-thin body and stylish matte finish.
- Pro models look more premium with brushed titanium frames and edge-to-edge displays.
- All models come with iOS 19 pre-installed, introducing system-wide themes, AI widgets, and enhanced privacy controls.
Pros and Cons of iPhone 17
Pros:
- Slim and stylish design (especially the Air model)
- High refresh rate displays
- Excellent camera quality
- Super-fast performance with A19 chips
- Future-ready connectivity (Wi-Fi 7, 5G)
Cons:
- Expensive, especially in South Asia
- No major changes in battery life for the standard model
- Still no under-display Touch ID
What is in the Box?
- iPhone 17 device
- USB-C to USB-C cable
- Documentation
- No charger (as per Apple’s eco-policy)
Conclusion
The iPhone 17 launch proves that Apple is not afraid to innovate. With its thinnest phone ever, the powerful A19 chips, and stunning camera improvements, the iPhone 17 lineup is built for the future. Whether you go for the sleek iPhone 17 Air or the powerhouse Pro Max, you’re in for a next-level experience.
FAQs About iPhone 17 Series
Q1: When will iPhone 17 be available in stores?
A: The iPhone 17 series is expected to go on sale globally around September 19, 2025.
Q2: Which is the lightest iPhone 17 model?
A: The iPhone 17 Air is the lightest and slimmest, weighing just 145 grams and only 5.5mm thick.
Q3: Does iPhone 17 support 5G and Wi-Fi 7?
A: Yes, all iPhone 17 models come with Apple’s custom 5G modem and Wi-Fi 7 support.
Q4: What’s the biggest improvement in the iPhone 17 Pro Max?
A: The Pro Max model includes 8K video recording, triple 48MP cameras, and 12GB RAM for ultra-smooth performance.
Q5: What is the price of the iPhone 17 in Pakistan?
A: Expected price in Pakistan starts from Rs. 350,000 for the base model and goes up to Rs. 575,000 for the Pro Max.
